According to a recent AIS Media survey, 59% of insurance customers prefer to visit an insurance website after receiving a direct mail offer and 32% of insurance customers turn to search engines first, when researching insurance policy options. AIS media has compiled the key findings in this complimentary survey brief.
The survey highlights include:
With insurance CMOs and marketers increasingly asked to justify marketing spend and provide metrics for traditional media campaigns, now is more important than ever to understand insurance customer preferences and Interactive media usage. Find why your competition is turning to Interactive solutions to increase conversion and response rates by downloading the complementary survey brief.
As a bonus we’ve compiled all the Interactive media usage results into charts for reference in your reports, presentations, and publications.